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Using packaging to make period care more sustainable – and more inclusive


For August, sustainability goes hand-in-hand with traceability. The material used to wrap the brand’s organic cotton pads “is a form of biodegradable bioplastic,” Jain tells us. In this case, “biodegradability refers to, when placed in certain conditions, they can degrade as fast as 216 hours.”

However, Jain acknowledges that there are “no real-world landfill conditions or compost conditions that meet the conditions of those accelerated hours” for the breakdown of the pad’s primary packaging. Following research to “figure out exactly how those 216 accelerated hours correspond to real-world conditions,” Jain is confident saying that the wrappers will “certainly [biodegrade] within a 12-month period”.

Read more about sustainable menstrual health packaging here


Corporate Author: Hannah Cole

Date: 2021


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