A menstrual renaissance is starting to flow among Millennials and Generation Z environmental activists and budding entrepreneurs making strides to lessen the detrimental impact single-use plastics from the feminine hygiene market are having on the planet.
This past month, British environmental activist Ella Daish, founder of the #EndPeriodPlastic campaign, traveled across Europe to the Procter and Gamble (P&G) headquarters in Geneva, Switzerland – a global leader in feminine hygiene products – from her native London to leave a life-sized tampon applicator that she made out of 1,200 discarded Tampax plastic applicators on their doorstep. The piece of protest art was made from the applicators that were picked up along U.K. beaches and waterways by herself and social media followers who she had asked to send them to her for the project. Her goal was to return the discarded plastics that are polluting the environment, which take hundreds of years to decompose, to the company that she says has been “least responsive” to her push to eliminate such plastics from their products.
“The time for change is now,” she said in a YouTube video. “We know that collective action is needed to bring about change for the environment. And that includes industry. That includes Procter and Gamble. They constantly put the ownership of this problem onto the individual, but that’s not right. They have got the money and the power to affect change, and that’s exactly where it needs to happen. We need to bring out change at the source so that we can stop the negative environmental impacts downstream.”
Read the full article HERE.
Corporate Author: Lianna Albrizio
Publication Year: 2021
Image Credit: Non-Woven Industries