What value does your organization bring to the MH community? At Ruby Cup, we have, from day one, focused on creating a sustainable and scalable business model that would maximise our social impact potential. We are pioneers in bringing menstrual cups to developing countries and we have created sustainability guidelines to ensure the positive long term impact of all Ruby Cup programmes. We are proof that purpose and profit can work together to improve the quality of life of menstruators around the world.
What other organization, approach, policy, etc. has inspired you most in the MH community?
We are very lucky to have the most wonderful partners. Our Buy One Give One programme is only possible thanks to our strategic donation partners. Their commitment to creating a long term impact is invaluable, as well their community ties when it comes to introducing such a new, and some may say, controversial product. Our partners all have different profiles and areas of expertise. This diversity pushes us to reach far beyond our own organisational boundaries and to learn and grow every day.
What is your organization’s spirit animal?
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Ruby Cup was born in Kenya so it is only fitting that our spirit animal is one from East Africa. We identify with the elephant, a beautiful, strong, resilient and caring animal that menstruates and enjoys both teamwork and team play.